Sky Sports: Big names. Big Games

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We were briefed to produce a print campaign that would create excitement and interest about the forthcoming tour and promote Sky’s coverage of it. The creative idea focused on the rugby player morphing into Lions, and was designed to convey Sky’s passion about the event.

5 national newspapers ran the images in their sportal editorial. The picture of Martin Johnson had also appeared in the Evening Standard, on television news and on the internet.

The last campaign produced for Sky, centers around the start of the Premiership and features the back of a naked man covered in tattoos of all participating football clubs, with the line ‘Big names. Big Games.’

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