P&G: Align Not all probiotics are created equal

P&G AlignIn 2006, I have worked closely with Procter & Gamble (P&G) to take a then unnamed dietary supplement from ground-breaking idea to market leader in their respective markets.

Brand strategy expertise helped P&G explore and analyze a variety of print and promotional opportunities,  which resulted a 400% sales boost in the target markets, where Align was tested.


Sarah Gray


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