Thai Airways – An ambassador for Thailand

Thai Airways
In a highly competitive industry where brand is the ultimate differentiator, Thai Airways (THAI) sought to reposition the airline and find new ways to reach its various customer segments.
From the advertising, website, and ticket offices to check-in areas, airport lounges, cabin interiors, multi-media, crockery, food, in-flight service, flight, and ground and crew uniforms, every aspect of the pre-flight, in-flight, and post-flight experience is designed to deliver a customer experience that celebrates contemporary Thai culture.
I as a brand strategist consultant we have helped the team to achieve its task as per designed Brand strategy.

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