Arshad M. Awan

Brand Ideas

  • A brand name is everything!

    Selecting a brand name for a new product is certainly an art and a science. An art and a science have the prerequisite of memorability, meaningfulness, likability, transferability, adaptability, and protectability in the minds of consumers to recall brand names.
    A good brand name is a focal point for all other brand activity to build brand equity and retaining brand equity in the face of constraints and … Continue reading

  • Brands are the most treasured possessions for companies

    In this branding-brand-world the most treasured possession of any company of the world is the names associated with their brands. Creating awareness about their brands’ features and justifying their brand promises are the most critical tasks for any company. But the task is complex in nature as the competitions among the brands are that and the companies need competent brand teams to simplify decision-making, reduce risk, … Continue reading

  • Time to exploit digital riches by letting go traditional views of marketing

    This is time to change, time to progress and time to exploit digital riches by letting go traditional views of marketing and adopt the new digital realities to benefit from this buzz technology. This is not only time to change, bring change and enjoy the change. The new marketing digital realities are fun, favour and financial forward. This is the magic of the moment and the … Continue reading

  • Advertising Complexities of Marketing Companies

    Marketing Companies in Pakistan is sure to familiar to art of advertising, but understanding science of the field is somewhat not very clear to them. Most of them are sure of advertising as the only tool to build their brand, but not aware of the fact that advertising is one portion in marketing, not the complete marketing.

    Advertising is true to be the most visible tool of … Continue reading

  • Good & Bad of Relying on Marketing Intermediaries

    progressive marketing companies

    Whereas the far and wide progressive marketing companies have begun developing a value network system to get directly products in the hands of consumers, but in Pakistan dependency on intermediaries are getting higher. Companies are heavily relying on a host of marketing intermediaries, enslaving themselves to this third party power. Besides compromising their core brands’ value, risking product/services quality lose and their consumers ended … Continue reading

Please wait...

Get Notified of Future Blog Post

Thank you for your interest and support. You can register below to get email notifications when I publish my new blog posts.