Arshad M. Awan

Brand Ideas

  • A Wonderful Advantage of Innovations in Market Research

    Pakistan companies are yet to utilise the marvel of marketing technology to explore the depth of behavioural sciences to hook consumers. In fact, ask any experienced marketer in the country regarding behavioural economics to sensory insight, programmatic or neuro-research is like asking a four-year-old kid about rocket science.

    Whereas the world achieving wonders to unlock the mystery of behavioural sciences to reach out consumers through neuro-research and … Continue reading

  • Back to the Future Branding

    From generation to generation consumers are in habit to recall brands of their time. Their emotional attachments to these brands are undiminishing. Name any of past famous brands to the older generation, their mood would change and one could visibly observe their immediate departure to their past. This emotional transformation is the most amazing aspect of any company’s brand world and not cashing such emotional appeal … Continue reading

  • A brand name is everything!

    Selecting a brand name for a new product is certainly an art and a science. An art and a science have the prerequisite of memorability, meaningfulness, likability, transferability, adaptability, and protectability in the minds of consumers to recall brand names.
    A good brand name is a focal point for all other brand activity to build brand equity and retaining brand equity in the face of constraints and … Continue reading

  • Brands are the most treasured possessions for companies

    In this branding-brand-world the most treasured possession of any company of the world is the names associated with their brands. Creating awareness about their brands’ features and justifying their brand promises are the most critical tasks for any company. But the task is complex in nature as the competitions among the brands are that and the companies need competent brand teams to simplify decision-making, reduce risk, … Continue reading

  • Time to exploit digital riches by letting go traditional views of marketing

    This is time to change, time to progress and time to exploit digital riches by letting go traditional views of marketing and adopt the new digital realities to benefit from this buzz technology. This is not only time to change, bring change and enjoy the change. The new marketing digital realities are fun, favour and financial forward. This is the magic of the moment and the … Continue reading

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