September 10, 2018

Daily Archives

  • A brand name is everything!

    Selecting a brand name for a new product is certainly an art and a science. An art and a science have the prerequisite of memorability, meaningfulness, likability, transferability, adaptability, and protectability in the minds of consumers to recall brand names.
    A good brand name is a focal point for all other brand activity to build brand […]

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